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Inside The Music Industry

Uncovering the secrets of the music industry, UMA speak to high-profile (current) professionals from across the industry each week in order to share with you their wealth of experience and expertise in addition to their own personal insights and lessons learnt, equipping you with a unique tool set that will help you to forge a successful career in this business we call music. UMA host, Max Pepé, delves right into the hottest secrets, tricks, tips, and extracts invaluable advice from the special guests who have been carefully hand-picked by UMA themselves, directly from inside the music industry. This series covers topics such as management, booking agents, tours, publishing, making money, record deals, sync deals, legal worries and everything in between.
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Inside The Music Industry
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Now displaying: 2016
Sep 1, 2016

Today, we chat with leading entertainment accounting, intellectual property and international tax specialist, Stephen Pell.

Stephen was formerly Managing Director of one of the largest entertainment accountancy firms in the world, with offices in London, LA (and under Stephen's European watch) Amsterdam. He recently stepped down from this position to set up his own company focusing more of his attention on new and emerging talent, Pell Artists.

For the past five years, Stephen has been the business manager to many international superstar artists including Calvin Harris, Eric Prydz, Oliver Heldens and many more. He even managed the image rights for global football sensation, Pelé. If there is anything to be known about applying the right business structures to your art, you'll hear it all from this guy.

We discuss how and when artists should be looking to formalise their art as a business along with the benefits of doing so; we also discuss the many pitfalls you could face along the way - especially when playing abroad - and how to best avoid them.

We delve in to the differences between accounting for an artists worth hundreds of millions of pounds, compared to an artist earning less than £50 per performance and which rules should still be applied nonetheless.

Max and Stephen walk us through an extract of his book 'The UK Music Artist' covering the Top 10 things to look out for when you're starting to take your music more seriously, providing huge insights into the REAL behind-the-scenes of a successful artist in 2016.

Show notes and links to everything Stephen mentions within can be found on the Unsigned Music Awards website.

This podcast is brought to you by Unsigned Music Awards and sponsored by EVS Entertainment Insurance.

Aug 25, 2016

We chat to the charismatic BBC radio presenter Abbie McCarthy about all things radio, BBC Introducing, discovering new music (Slaves in particular) and how she is on track to find her place at BBC Radio 1.

From student radio and hospital radio, through to her position now working at BBC Radio 1, most recently stepping in for Huw Stephens on his BBC Radio 1 prime time 10pm show.

We hear stories of how tenacity and perseverance can get us to where we want to be, and how rejection happens to the best of us. Simply, do what you gotta do and do not quit.

We learn the ins and outs of BBC Introducing, Abbie's vision for the show and how you can help make radio work to your advantage, right from inside the music industry.

Thanks to our good friends at Richer Sounds and Cambridge Audio HQ for the space to record this podcast. Podcast produced by Matt Cheney at Protocol One Audio.

This podcast is brought to you by Unsigned Music Awards and sponsored by EVS Entertainment Insurance.

Jun 9, 2016

This week, we chat to Dari Samuels who has worked at 1Xtra since its inception in 2002. Having worked on many notable radio shows including the Tim Westwood show, Dari now produces the Charlie Sloth show and guides us through how you should best capitalise on radio play.

We delve into the key differences between traditional and digital radio and how these are fast affecting the need to get your record spun live on air. Dari explains how this open playing field has driven a call for exclusive, unique and shareable in-show content, in order to attract the same audience that once came with ease.

We ask Dari how he discovers new music, who calls the shots on what gets played and how he manages such a busy inbox that fast fills up with the hottest demos from labels, pluggers and luck-tryers on a daily basis.

On the subject of radio pluggers, we hear from the inside, exactly what happens behind closed doors when pluggers submit your track for review to radio stations. Dari's advice might help you to weigh up exactly what a plugger could do for you, and when might be the right time to engage them.

Thanks to our good friends at Richer Sounds and Cambridge Audio HQ for the space to record this podcast. Podcast produced by Matt Cheney at Protocol One Audio.

This podcast is brought to you by Unsigned Music Awards and sponsored by EVS Entertainment Insurance.

Jun 1, 2016

Jon Morter is the man best known for his disruption of X-Factor’s winning streak on the UK Christmas Number 1 – beginning in 2009 – when he launched a successful social media campaign urging the public to download the controversial ‘Killing in the Name’ by Rage Against The Machine.

The superb execution of a well timed, highly ambitious and somewhat experimental social media campaign single handedly rocketed the dormant (but world renowned) rock band straight to the top of the UK charts, above the might of the biggest entertainment show in the World at the time, X-Factor; more impressively, he also prompted a reformation of the band and a subsequent world tour that follow as a direct result of his campaign.

Unsurprisingly, Jon has since gone on to work full time in social media and marketing.

In this episode, he talks us through how he achieved his success in 2009 and the journey this ultimately took him on. Morter shares the tips, tricks and techniques used to build the hype; he also talks to us about the modern face of social media and how it’s constant changes can be manipulated to our advantage as long as we consider some of his consistent foundations.

If you’re looking for inspiration on marketing your next record, growing your fan base or generally thinking outside of the box, this episode is one for you.

This podcast is brought to you by Unsigned Music Awards and sponsored by EVS Entertainment Insurance.

Thanks to our friends at Cambridge Audio and Richer Sounds for the space to record this podcast.

Apr 11, 2016

Justin "Commie" McMullen is a legend in the world of Sync.

Sync - for those of you who may not know - is the method of getting your music placed onto a film, television show or video game, and Justin has an enormous wealth of experience in this area.

In this episode, we discuss the power of sync for artists in 2016 and how it can help to break your music, just like Commie did with Temper Trap. What do people look for? and how can you help your music 'work' for sync?

We discuss the changes in sync over the years and how new platforms such as CueSongs are facilitating sync in the digital space, helping artists to monetise their own catalogue in the increasing sea of online content being produced.

Show notes and links can be found on the Unsigned Music Awards website.

This podcast is brought to you by Unsigned Music Awards and sponsored by EVS Entertainment Insurance.

 

 

 

 

Mar 30, 2016

In this episode, we chat to Louis Brown, former Project Manager at Island Records and now Label Manager at one of Europe's leading recording studios based in London, Metropolis Studios.

During his time at Island Records, Louis worked closely with the A&R and talent discovery teams, and we delve into the inner workings of this famous job role and how artists can make the best efforts to get on their radar.

We also speak about how artists can maximise their communications directly with existing fanbases using numerous online platforms and how this, in turn, could potentially boost the discovery of your music with industry professionals.

There are plenty of hints, tips, tricks and secrets unearthed in this episode so make sure you tune in.

Show notes and links to everything Louis mentions within can be found on the Unsigned Music Awards website.

This podcast is brought to you by Unsigned Music Awards and sponsored by EVS Entertainment Insurance.

Mar 20, 2016

Andy Parfitt is the longest ever serving Controller of Radio 1, responsible for transforming the station into the Radio 1 we know and love today. He now divides his time between the interim position of Global Head of Content at Vevo, and Executive Director of Talent at the world’s most famous advertising agency, Saatchi & Saatchi. All in all, he’s a bit of a rockstar.

During his time at Radio 1, Andy hired many of the top DJs now loved the world over, he was involved in the creation of BBC Introducing and was responsible for carrying the station through into the digital ages.

In this episode, we sit down with Andy and dig into his time at Radio 1, including his own personal journey, his vision for the transformation of the station he joined in 1999 and the skills and mindsets required to see it all through, often under public scrutiny.

This podcast is brought to you by Unsigned Music Awards and sponsored by EVS Entertainment Insurance.

Mar 20, 2016

Lily Crockford explores her time working at Polydor (Universal), world renowned Crown Management and she discusses the highs and lows of managing high profile celebrities such as Jessie J, Iggy Azalea and Ellie Goulding. Lily also covers the transition from keeping up with a hectic and demanding TV schedule (The Voice) to finally becoming her own boss as an artist manager for breaking artists, Rothwell and Hunter & The Bear.

In this episode, Lily shares her own challenges and experiences as well as goals and ideas for success alongside plenty of advice on the ins-and-outs of day to day artist management, answering many of your burning questions in the process, such as ‘how and when is the right time to find a manager?’ and ‘what should I look for?’

Lily also discusses building fan bases, distribution, marketing, campaigns, press, radio, gigs, legal and record labels PLUS James Bay’s Burberry campaign and talks openly about the early stage creation of hard working divas such as Jessie J.

Lily chats to us about what it’s like working with her brother, Barney Crockford and her father, Paul Crockford (artist manager to Mark Knopfler and Dire Straits).

This podcast gives advice on getting your teeth stuck into artist management and the harsh realities you’ll face PLUS the best way to get seen or considered as a new artist on any management roster.

A big thanks to our friends at Cambridge Audio and Richer Sounds for letting us take over their top secret audio facilities every time we record a podcast… and for the coffee!

This podcast is brought to you by Unsigned Music Awards and sponsored by EVS Entertainment Insurance.

Mar 20, 2016

Ian Titchener takes us through his vast experiences of working in the music industry, spanning over 30 years, amassing in excess of 200 Gold, Silver and Platinum record sales awards worldwide. Starting out working for Bocu Music Publishing (home to Abba) and going on to build the UK’s foremost promotion company; Rush Release.

Ian discusses the honest truths that every budding musician is seeking, such as why you may not be succeeding as a successful musician and how you can turn that around by building yourself the right kind of fan base.

Referring to his well known talk, ‘No One Gives A Shit About Your Music’, Ian touches on the important things to consider when releasing new material, the importance of marketing yourself as a brand AND most importantly how to get yourself noticed within the music industry.

In this podcast we discuss how live performances are just as important as your recorded material PLUS Ian shares his own experiences on how you can turn your live act into one that everybody will remember.

This podcast was recorded at Metropolis Studios, London. By us though, not by them, so don’t judge them based on our makeshift recording skills.

This podcast is brought to you by Unsigned Music Awards and is sponsored by EVS Entertainment Insurance.

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